Export Readiness Assessment

Export Readiness Assessment

Export Readiness Assessment: The Key to Successful Internationalization for Small Businesses Expanding into international markets can be an exciting growth opportunity for small businesses. However, many companies fall into common pitfalls when making the leap....
Account-Based Marketing

Account-Based Marketing

Account Based Marketing Account-Based Marketing (ABM for short) is rather a contemporary marketing notion and principle used by marketers, sales leaders and key account managers who tend to focus their promotional and marketing activities primarily on key customers....